Your Facebook group and email newsletter are great channels to share content. With Pollen you can invite those group members and email subscribers to become your members on Pollen. Unlike those channels, Pollen provides your community members a unique store of their own to sell your products and earn income per sale. In addition, they will have a real time chatroom that they can talk to other members or to your community manager at your brand. While not every one of your of your group or email subscribers may want to join Pollen, any that do will provide you with more community sales opportunities and another way for them to connect with other members in a more structured environment (those that are looking to sell). Pollen provides you stats about how many of your members signed up from Facebook or email, thus providing a great complement, so you know the next time you see someone on your group or email list comment exactly how valuable they are for your brand.
Your members are different, because you have the ability to track them with an easy to use CRM that tells you from which channel the member signed up on, what they’ve sold, and how much they’ve earned and sold. With this granular information, you can better understand the behavior of your members across channels, instead of focusing on a narrow set of resellers who may not even be familar with your brand or have any direct relationship.
- Pollen believes that if you just wanted to drive traffic to your site, there are other ways to do that such as with social media advertising, influencers and through your own outreach and content.
- By having sales done on your members stores, we can tell you for the first time not only what your members have sold, but what they want to sell (intent) and the ability for your members to have conversations with their peers and friends, allowing them the opportunity to increase conversions unless simple referrals.
- For most store platforms (such as Shopify) you can use your existing ordering and fulfilment process. We’re building more and more integrations to make the sales process as seamless as if the order was on your own site
- Pollen has our own discovery feature called Pollenation. Every community you create is listed on the Pollen app, where other brands members can discover your products to sell. No matter if you brand new, there’s always someone who will be interested to join and grow your community.